According to NPR, Uber’s latest app update allows the ride-sharing company to track user location data while the application is running in the background. The change in location data gathering is quite obvious after the update is completed, Uber prompts users to accept the new policy by enabling their phones to make the change.
NPR reports that Uber now will be focused on collecting rider data, rather than just driver and trip data. “We do this to improve pickups, drop-offs, customer service, and to enhance safety,” Uber says on its website.
NPR: Uber hopes to eliminate the most frustrating part of the experience: the game of phone tag that both the rider and driver play when trying to coordinate the pickup spot. By collecting location data when the ride is called, Uber can use the information gathered to gain a better sense of locations at large venues.
In January, Uber paid a $20,000 fine in New York following an investigation into the company’s “God View” tool. The tool allowed employees to view and track individual riders in real time.
So another robot tracking and stalking us…oh well.